Website Basics

Website Basics for Annuity Producers

A well-designed website is an essential tool for an insurance producer to establish a strong online presence and attract potential clients. The team at Nassau understands how essential a strong web presence is and we want to help you build the best website possible.

Here are some of the most important elements to include on a good website for an insurance producer:

Web Content 101


Contact Information

Make it easy for visitors to get in touch with you by including your contact information, such as your phone number, email address, and physical address as well as a link to your LinkedIn profile.


About Us Page

An About Us page that highlights your experience, credentials, and unique value proposition can help establish your credibility and build trust with potential clients.


Services Pages

Clearly outline the insurance services you offer, including details about the types of insurance you specialize in and any specific niches or industries you serve.


Security Features

Incorporate security features, such as an SSL certificate, to protect sensitive data and build trust with visitors.

User Experience Basics


Clear Navigation

A clear and intuitive navigation menu helps visitors quickly find the information they are looking for on your website.


Call-to-Action Buttons

Clear and prominent call-to-action buttons can help guide visitors towards taking specific actions, such as "Request a Quote" or "Schedule a Consultation". Make sure you comply with any applicable state and federal advertising, privacy and other requirements.


Mobile Responsiveness

Ensure that your website is optimized for mobile devices, as many visitors may be browsing from smartphones or tablets. Search engines prioritize sites that are optimized for mobile. If your site is optimized, you have a better chance of showing up higher in searches.

Add-ons or Enhancements



Include testimonials from satisfied clients to help build trust and establish social proof.


Educational Resources

Providing educational resources, such as a blog or a library of informative articles, can help establish your authority and expertise within the insurance industry as a thought leader.


Visual Design

A visually appealing website with a professional design can help build trust and establish a strong brand identity for your insurance agency.

By incorporating these elements into your website, you can create a professional, trustworthy, and user-friendly online presence for your insurance agency that can help attract new clients and grow your business.

Do you need help with your website?
Schedule time to talk with our team.

Meet the Team

Paul Tyler – Chief Marketing Officer

Paul Tyler

Mary Crean – Director of Marketing, D2C

Mary Crean

Carl Hull – Digital Engagement Manager


Anthony LaRosa – Marketing Director

Anthony LaRosa

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This content is for general informational purposes only. It is not intended as legal or financial advice. You are encouraged to consult with a legal advisor before taking any specific action based upon this information. Nassau does not sponsor or endorse any third-party companies, products or services and your use of such companies, products or services is at your own risk.

For producer use only. Not for use with the general public as sales literature.

Product features, rider options, and availability may vary by state. Product sales must be appropriate based on a comprehensive evaluation of the customer's financial situation, needs, and objectives. Guarantees are based on the claims-paying ability of the issuing Company. Nassau does not provide financial, investment or tax advice or act as a fiduciary in the sale or service of its products.

Annuities are issued by Nassau Life and Annuity Company (Hartford, CT). In California, Nassau Life and Annuity Company does business as "Nassau Life and Annuity Insurance Company." Nassau Life and Annuity Company is not authorized to conduct business in ME and NY, but that is subject to change. In New York, annuities are issued by Nassau Life Insurance Company (East Greenbush, NY). Nassau Life and Annuity Company and Nassau Life Insurance Company are subsidiaries of Nassau Financial Group. The insurers are separate entities and each is responsible only for its own financial condition and contractual obligations.

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