Set Up a Business Facebook Page

Creating a Facebook page is a great way for an insurance producer to connect with potential clients and promote their services. The team at Nassau understands the importance of having a strong Facebook business page and we’re here to help you optimize yours.

Here are some tips for building an effective business Facebook page:


Choose the right category

Select the "Insurance Agent" category for your page.


Fill out your profile completely

Complete all the fields in your profile, including your company's name, address, phone number, and website.


Add a profile picture and cover photo

Use a professional profile picture and a cover photo that reflects your brand.


Use a clear and concise description

Write a clear and concise description of your business and what services you offer. Use keywords to help people find your page when searching for insurance-related services.


Post relevant content

Share content that is relevant to your industry and your target audience. This can include news, tips, and other resources related to insurance and risk management. Remember to post regularly, so you are more visible to followers.


Engage with your audience

Respond to comments and messages from your followers in a timely manner. Encourage engagement by asking questions, starting discussions, and regularly sharing content that encourages interaction.


Utilize Facebook advertising

Consider using Facebook advertising to reach a broader audience, grow your followers, and promote your services. This can include promoting your page, boosting posts, or creating targeted ads. Make sure you comply with any applicable state and federal advertising, privacy and other requirements.


Monitor and analyze your performance

Use Facebook's built-in analytics tools to track your performance and see what content is resonating with your audience. Use this data to refine your strategy and improve engagement over time.

By following these tips, you can create a strong Facebook page for your insurance business that helps you connect with potential clients and build your brand.

Do you need help with your Facebook Business Page?
Schedule time to talk with our team.

Meet the Team

Paul Tyler – Chief Marketing Officer

Paul Tyler

Mary Crean – Director of Marketing, D2C

Mary Crean

Anthony LaRosa – Marketing Director

Anthony LaRosa

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This content is for general informational purposes only. It is not intended as legal or financial advice. You are encouraged to consult with a legal advisor before taking any specific action based upon this information. Nassau does not sponsor or endorse any third-party companies, products or services and your use of such companies, products or services is at your own risk.

For producer use only. Not for use with the general public as sales literature.

Product features, rider options, and availability may vary by state. Product sales must be appropriate based on a comprehensive evaluation of the customer's financial situation, needs, and objectives. Guarantees are based on the claims-paying ability of the issuing Company. Nassau does not provide financial, investment or tax advice or act as a fiduciary in the sale or service of its products.

Annuities are issued by Nassau Life and Annuity Company (Hartford, CT). In California, Nassau Life and Annuity Company does business as "Nassau Life and Annuity Insurance Company." Nassau Life and Annuity Company is not authorized to conduct business in ME and NY, but that is subject to change. In New York, annuities are issued by Nassau Life Insurance Company (East Greenbush, NY). Nassau Life and Annuity Company and Nassau Life Insurance Company are subsidiaries of Nassau Financial Group. The insurers are separate entities and each is responsible only for its own financial condition and contractual obligations.

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