Building a Bold New Brand

Important Notes on Advertising

This video series is intended for agent/producer use only and is not meant for use with the general public. This information is provided by Nassau Life and Annuity Company for general education purposes only. Nassau Life and Annuity Company and its affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice. Individuals should consult their own independent advisor as to any tax, accounting or legal statements made herein. All product sales must be appropriate, based on a comprehensive evaluation of the customer’s financial situation, needs and objectives.

We hope you will find the consumer-approved material we have created useful in your marketing efforts. Please be aware that all materials not produced by Nassau that mention Nassau, its products, or services in any way, including marketing, advertising, training or other materials, must be approved by our Compliance Department before use. This includes flyers, brochures, pamphlets, illustrations, videos, presentations, letters, lead-generation forms/devices (paper and online), electronic messages (including email and text messages) and information posted on websites, including social media

Life insurance and annuity advertisements are subject to strict state insurance regulations which prohibit misleading advertising. An advertisement may be viewed as misleading based on individual words or statements used in the advertisement as well as the overall impression of the ad. “Advertising” is defined broadly under these regulations and can include any materials used with the public and designed to generate insurance premium or designed to create interest in the concept of insurance, a particular insurance company or particular insurance product. It’s important that you become familiar with NAIC advertising guidelines as well as any regulations specific to the state where you’re using solicitation and other advertising material.

fore you submit any advertising materials to Nassau for approval, here are some requirements to consider:

• Clearly identify the type of product (if applicable) and the name/location of the insurance company. Also include the form number of the policy advertised, if applicable. Nassau’s Compliance Department can provide this information to you in advance, if needed.
• Ensure all materials are true and accurate, as well as fair and balanced. Only use statements which are supported by facts and not by implication. When promoting the positive features of a product, ensure the negative features (such as non-guaranteed elements and related exclusions or limitations) are also clearly disclosed.
• Do not use terms or tactics which may be considered misleading. Avoid the terms “deposit,” “profit,” “profit sharing,” “interest plan,” “savings,” “savings annuity,” “certificate of annuity,” “CD annuity,” “savings plan,” “private pension plan,” or other similar terms in a manner which implies a consumer will pay something other than insurance premium or be purchasing something other than an insurance policy or contract. Also, avoid any words or combination of words/phrases which may create fear or a false sense of urgency or excitement.
• Any statistics used must be recent and relevant. Generally, statistics more than three years old are considered outdated and misleading. The original source and date of statistics must be footnoted.
• Testimonials and endorsements must be genuine and represent the current opinion of the author. Any financial interest, compensation from or relationship to the insurer/producer must be clearly indicated.
• Illustrations included on advertising materials must be fair, current and accurate. Avoid using rates or values in excess of the rates on policies currently issued and be sure to include both guaranteed and non-guaranteed elements.

NOTE: If you require an illustration for any Nassau product, see “Run Quotes” on SalesNet to generate approved illustrations. This is only a summary. Additional requirements may apply and Nassau’s Compliance Department reserves the right to require changes to any submitted advertising materials before an approval is provided.

Marketing Concepts

Nassau makes every attempt to provide you with balanced, informative marketing materials that you may share with your client. It is important to remember and know your audience when marketing insurance products and their riders. It is equally important that you cover all aspects of a product and rider. Do not focus only on what might be considered a “hot item” such as a premium bonus or annual roll-up. Your clients need to understand all of the features and how some features may impact each other. For example, the impact of excess withdrawals on guaranteed lifetime withdrawal payments. This information can be found in the Product and Rider Disclosure Documents. You should leave copies of all marketing materials with your client and be sure to document what they are in your records. Be sure to list all marketing materials that were used on the Nassau Sales Material List and submit it with the application.